Incredible Beginnings

From its humble beginnings in 2007, Incredible Edible is now a real embodiment of ‘the power of small ideas’.


If You Eat - You Are In!

This message by a few people from Todmorden, a small town in the North of England, has resonated with folk around the world. There are now more than 100 groups in the UK and globally it stretches from Canada to New Zealand.

Started in 2007 by a like-minded group of individuals including, Pam Warhurst and Mary Clear, this group wanted a way that everyone could help improve their own community. 

The answer was was food. Everyone understands food. Food could get people talking; even better, it could inspire people to take action.

Starting with small herb gardens and community plots, Incredible Edible went on to back campaigns, support businesses and back the creation of learning centres at the Incredible Aqua Garden and the Incredible Farm. 

And so the three main focus of  activities was forged:

The Community Plate - growing produce and working together
The Learning Plate – providing training from field to classroom to kitchen
The Business Plate -  supporting local commerce

Each group differs, but with its simple edible membership criteria - there is something for everyone :)

Featured Content

We asked those at the Incredible Edible Conference 2014, why the movement is...
The story of Incredible Edible and the growth of the Network
A pdf on the Power of Small Actions, with slides by Estelle Brown of Incredible...
The origins of Incredible Edible and the Todmorden model